NFL Network Originals

I took inspiration from the long history of game jerseys and sideline caps to develop a logo that was hand-stiched on a high-end jersey fabric. I developed a custom logo rig along with a logo animation that was built in-house to digitally “stitch” wire threads to form the logo. The frames were pitched and my design was chosen! The result was a unique take, that set the brand apart from the rest of NFL’s game-centric programming.

While working with Loyalkaspar, I was asked to pitch some sweet designs / style frames for a 5 second spot. Wanting to move away from the conventions of chrome and glass, we looked for a visual language that was authentic, tactile, and emblematic of the idea of craftsmanship

Role   Direction, Design, Animation
Studio   Loyalkaspar
Client   NFL Network
Year   2016