Morning Dose
Context
Design a modern brand identity for Morning Dose, a new TV show from Tribune Media’s digital publisher that reports on trending news and pop culture.
Strategy
Position the show as a cultural touchpoint for young, tech-savvy audiences with a lively, modular design system that speaks to inclusivity, information, and motion.
Solution
Show branding, graphics toolkits, and live set elements introduce a playful brand and motion language for the show’s in-house team to iterate daily.